![]() The Mac Store also allows marketers to submit an app, with a wide range of categories available (sports, social networking, games, news, health and fitness, etc.). As the competition for top places in the search results is not as fierce as on other platforms, publishing an app can help developers reach new audiences. The App Gallery features hundreds of apps as well as competitions, in-game events, prize draws and welcome gifts. To reach a wider audience, app developers should consider using alternative channels such as the App Gallery and Mac Store. Marketers should no longer rely solely on paid app user acquisition, mainly due to the new targeting restrictions. ![]() With the new tracking policy and limitations around retargeting, businesses are increasingly using bundles to optimize their pricing models and make them more attractive. Instead of paying $50 per month to access app A ($20) and app B ($30), the user pays $40 for a bundled subscription. One way to go about this and drive engagement rates is to use bundled subscriptions that combine subscriptions from a variety of publishers.
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